Karl Sultana's Blog - Sharing some Seo Wisdom!
It's time for an Seo 'checkup'!
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Rank 3 in MSN, 7 in Yahoo. NOT In Top 1000 in Google

Is that familiar?

Anyone experienced it, if you just started out you will too!

Why? Because Google takes the longest time to rank websites. Google algorithms take in consideration time as one of the factors. For example the age of your website, how old are your backlinks, how old is the site you got the backlink from - all are a part of the algorithm.

So the result...

It simple will take longer to rank on Google or I should say - you will see rankings faster in MSN and in Yahoo.

It really boils down to that!

It's not a penalty... it's not something you are not doing right... but is there something you can do to speed rankings in Google?

YES! It's mainly getting backlinks from high pagerank directories, the ones also considered as authority directories - AND do it as soon as possible.

Again it's optional, you can do it at a later time since these are not all free directories.

These are amongst the TOP 20 Directories.

Yahoo directory at dir.yahoo.com The most expensive. You will see a boost in your Yahoo rankings once you get listed.

Jayde at jayde.com (free)
Dmoz at dmoz.org (free)
Web World at webworldindex.com
Webotopia at webotopia.org
Webexperience at webxperience.org

Before submitting make sure your website is in good shape or it will be waste of money. Most will refund you if your website is not approved, but check their submission form instructions first. Some also have a yearly fee not a one time fee.

These all manually check your website, to see the quality. So fix your website from any 404 page not found errors, add content related to your niche like some articles, or start a blog.

Do that first before submitting your website. Things like website structuring is also considered - to see how easy it is to navigate through your website pages. Think yourself as a visitor! Can you reach all important pages of your website easily? Are there any frustrating popups?

Quality is very important even for your rankings.

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Great info. I just submitted to a few directories. And thanks for reminding me about DMOZ. Good stuff.

Paul

By Anonymous Paul Coleman, at November 12, 2008 1:54 AM  

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Why Your Website Lost Rankings?

"The only reason some people get lost in thought is because it's unfamiliar territory." -- Paul Fix

Hi,

Here is a quick free tool to use and check for your website rankings for particular keywords: http://www.searchenginegenie.com/google-rank-checker.html I won't suggest you check your rankings daily, or too often...

...just so you stay motivated.

Sometimes search engines, especially Google puts your website temporary out of the index entirely, or you will see a big drop in rankings... they put you on the last pages.

This may happen while you are on page 4,5,6,7, not while you are #1... I mean while you are optimizing your website (you are not yet #1)!

This thing they do occurs to websites when search engines are STILL evaluating them. They sort of put it "on hold" to see and then analyze it carefully to determine if the site merits a boost in rankings.

So they have many things to analyze websites. That's one of them.

The time you spend out of index, or temporary on the last pages depends on several factors. Like the number of competitors you have.

This may also be referred to the so called sandboxed theory.

A quick example of this:

Say for example you have a library full of books. You are researching for the 10 best books about ufology (a topic I like by the way).

You have hundreds or thousands maybe of books in your library.

You start sorting them, checking and analyzing the contents, the chapters to start your research for those top 10 books.

What you may do (or what can happen) is that you find some books which you think are good but just not sure. So you set them aside, you place them "on hold" so you check them later.

So there are two ways you follow in your research:

#1:Some books you throw away, they are not good at all.

#2:Others you set aside because you are not sure if they are good or not yet.

Now search engines sometimes treat your website like way #2. They set it aside until they are sure it is worth the top rankings. If they use way #1 on your website - means they throw it away, not useful at all... then you need to improve your website.

Hopefully this example shows you (and you understand) that even though when you are optimizing your website it may temporary "vanish" from the index... it does not mean banned, or penalized ALL the time!

Keep doing seo techniques that work, keep motivated... and do not make SEO a god or godess of your life.

Do other things you love as well - after all seo is just one part of your business - a source of generating traffic! It's probably NOT your entire business!

Talk to you later,

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How A Site Climbs The Search Engine Ladder

Hi,

From my experience (since no one knows what search engine algorithms are) here is a "ranking pattern" I have seen. This happened not once but on more than one website.

By the way: Algorithms are techniques that search engine spiders use to determine which sites rank Number 1,2,3,4,5,6,7,8,9,10, etc. They keep most of these techniques secret.

This thing can happen to you too, and here I am going to help you UNDERSTAND what is happening - so you will remain RELAXED and CALM when it happens to you.

By ranking pattern I mean the way you will see your website rank from nowhere to page 10 up till the number one position.

If you do seo the right way more or less you will see a "pattern" like this:

A brand new site first gets indexed.

Then it goes to page 70 or 60. (After few days and remains there for some time too) It plays around on those two pages, sometimes on page 60 and then on page 70, back to page 60.

Then it goes to page 6-7 instantly. (A big leap from page 60 to page 6 but after some time too - it remains there for a while too) It plays around on those two pages, sometimes on page 6 and then on page 7, back to page 6.

Then it goes to page 3-4 (Sometimes on page 3, then drops to page 4 and back to page 3 - plays around on those two pages for some time, but mostly on page 4)

Then for a day or two the site is nowhere. (WOW). This is when Google is evaluating (analyzing) your website to see if it really merits another PUSH UPWARDS in rankings.

AND all the while during this process if you been doing seo the right way, then YES, you will jump up again.

So after my site is nowhere, then suddenly (sometimes it happened after 1-2 days only) site is page 2.

Then from page 2 to page 1, and plays a bit on those two pages. Sometimes on page 2 and then back to page 1. Then starts pushing forward on page 1 up till the Number One position.

BUT this patter you will not see it if you do not do SEO the right way. In my opinion if you keep getting backlinks regularly and steadily, some 15-30 everyday you will see more or less that pattern.

If you are new to SEO, you may loose motivation or simple worry if you see your rankings not constantly improving.

This blog post should REALLY make you understand something you cannot without EXPERIENCE.

If your site is page 5 and you check tomorrow and it is page 6, it's something in the "pattern" I talked above. It is normal.

You will move further up but ONLY if you keep doing SEO and NOT start worrying or go to forums and waste time deliberating (arguing), etc on this thing.

Keep it up... discover more of how to do SEO the right way. That should be your goal, because if you do it the right way... you do not have to worry about anything.

As you can see from the pattern I created above, it even disappeared completely for a day or two. Did I worry? No, no. I just checked if I am still doing things right - and then just kept doing them.

I know that at that time it is simple a matter of time!

In fact Google does sometimes remove websites from the search results - just for the purpose of checking them (their, backlinks, site age, etc)

The exact way they check is secret to them.

Talk to you soon,

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How To Get Rankings For Multiple Keywords At Once

The first site I did search engine optimization on was www.deletespyware-adware.com What I am going to say is important and should motivate you more.

I optimized my site for two keywords at that time. These two:
remove adware and spyware
spyware cleaner

However my site ranks on first page not only for those two keywords but also at:

Position 1

spyware cleaner - computer adware spyware - best adware cleaner - remove spyware now - internet removal adware

Position 2 - 9

adware remover - best spyware removal - best spyware program - adware software - spyware and adware software - best spyware scanner - top spyware software - adware cleaner - remove adware and spyware - anti adware - remove computer adware - noadware - delete spyware - windows spyware removal - computer adware remover - spyware scanner - free no adware - best spyware software - remove adware - adware spyware scanner software - best spyware

So as you can see, I got tons more traffic than I hoped for, because not just two keywords got on first page, but a ton!

This is an advantage of course. The thing is that when you optimize your site for a keyword, by default you are optimizing for multiple keywords.

Like I said one of the keywords I optimized my site for was:
remove adware and spyware

So at the same time it is easier to get ranked for:
remove adware
remove spyware

Why?

In Optimization most important thing is the anchor texts you use when getting backlinks. If you get backlinks with anchor text remove adware and spyware you will rank high for that keyword. So as you can see, you are also getting backlinks with anchor text remove adware at the same time.

Side note: What is anchor text?

Quite simple. In the following text link the anchor text is seo blog: seo blog

So anchor text it the text in blue color that links to the url.

So, optimization is going to help you get lots of traffic. I bet even before you hit the first page for the keyword you are optimizing your site for... you will see increase in traffic, maybe sales too.

You do not need to do any tricks for this - you automatically get ranked for multiple keywords!

Let me give you another example to show you better what I mean.

Say you are optimizing your website for the keyword:
cheap antivirus software

Without you knowing, your site not only will start to get highly ranked for that keyword - but also for other similar keywords... like antivirus software!

So keep optimizing your website once you do keyword research, once you know which keywords you are going to optimize your site for. You will start seeing increase in traffic and even make sales sooner than you think of - before hitting first page for the keyword.

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Why Google Is Not To Blame Your Lousy Rankings

"It is no use to blame the looking glass if your face is awry." -- Nikolai Gogol

Here is some of the work spiders do on the world wide web. First of all spiders are software, and each search engine has its own spider.

These software called spiders determine where a website rank for particular keywords. They are the thing that indexes your website in the search engines.

The main role of these software is to crawl webpages, to provide the search engine customers, with the best possible results. The customers are the users that use the search engines.

These software are installed with special features, with their main role to find certain elements inside a website. These elements may include meta tags, number of backlinks, how old a wbesite is, the keyword density and a lot of other in depth details. Some of these are not revealed to search engine optimizers or anyone else. The search engine programmers keep this secret.

These factors are created just as a way for these software to find the best websites. Since there are millions of websites, these spiders goal is to present the results for a particular keyword, starting from the best all the way down to one thousand results. That is the maximum number of results any search engine displays.

In fact if you try it out, click on page one then page two, three and so on, you will see a message on page hundred where results end.

So, all the spiders do is help the users who are searching this giant collection of websites on the web. You as an search engine optimizer, want to give search engines what they want.

That is how they rank your website in the top. By giving them what they are looking for, your website becomes the best possible solution for the keyword the user is looking for.

Keep that in mind, because that is the ultimate reason why you are doing search engine optimziation.

Here are the factors that will index your website if spiders see them.

If you have a brand new website, spiders do not know about it yet. But if you start getting backlinks, than it raises a flag to the spiders. They will find your backlinks if they are on indexed websites, follow those links and arrive on your website. Then start visiting your website pages.

The more backlinks they find, the more flags you raise as a signal that your website exist and should be indexed. That is the language you must communicate with the spiders to index your website.

No worrying, no complaining and definitely not using the add url submission form the search engines have. The submission form was simple created because they were being contacted by the millions of new websites everyday. Everyone wanted their website indexed, so to stop all those emails from every website, they created the submission form.

They will not review each website one by one, that is for sure. Spiders does the indexing automatically.

What about the factors that improve your search engine rankings.

That is a big question to answer, because the factors are vast. However the obvious factor is the number of backlinks you have. Then there are many other factors like the type of backlinks, the quality, the pagerank of the website your link is on and the list is very long.

However, the good news is that you do not want to know all that stuff, even though it helps. As a search engine optimizer, you need to get backlinks. It does not matter what type, just the more you get the better.

Hopefully now you know that behind the search engines, there is not god preferring a website instead of the other because the owner is a relative. You need to make friends with the software called spiders.

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Methods To Outrank Your Competitors

A year ago I was as usual doing business online. In my life so far I had three girlfriends. You know, some experience helps you to get better... and better. And I was doing very well with SEO. In fact my website was on page one of Google for dozens upon dozens of keywords.

I was getting a lot more traffic than the previous year. I mean A LOT MORE.

The SEO 'game' was well known to me. Just like the dating "game" is. :)

I went on as usual creating some articles and submitting them, getting some backlinks. You know SEO stuff...

It was wonderful; my site was on top of the Google search results for so many keywords that some webmasters were asking me how did you do that.

Anyway, many interesting things happened and still happen after I became a bit popular with the search engines.

But as usual a new theory took the net by storm. The Doublicate Content Theory. According to that theory I had to change the way I create articles and webpages, where I submit articles and more "technical junk".

So I wanted to test this darn thing out.

Now, I don't even like computers. In fact, I hate staying on my computer for long hours. BUT... I had to spend like 2-3 months testing, only to find that these theories that people come up with are almost all lousy.

But guess what? I had no choice. I was doing business very well until I read about this Doublicate Content Theory. So by force I had to test and see if it's only theory.

For you here are some of my results. I created several subdomains all with the exact same content like the homepage of my website. Guess what? No rankings dropped, nothing banned...

Homepage: http://www.deletespyware-adware.com/
Subdomains: http://www.anti.deletespyware-adware.com/
http://www.remove-computer.deletespyware-adware.com/
http://www.noadware.deletespyware-adware.com/

Show that in forums, and you soon read replies:
"Take that off or Google bans your site." OR what about "Your site will soon get banned, it's doublicate content, Google does not like it anymore"

Remember, you can submit as many articles as you want to as many article directories as you want. It does not matter if all articles are exactly identical. Google looks at the number of backlinks you have (and the quality) not the way you write your articles.

And how do you outrank your competitors? It's actually an easy answer if you know how to get unlimited number of backlinks; working smart not hard.

http://www.outranksmart.com/

Look at what all the high ranked websites have in common. They ALL have many links pointing to them from other sites. Those links are called backlinks. It's not content, it's not keyword density and if you wate precious time on these things you can't get enough of what Google wants to see.

So do you have enough backlinks?

Karl Sultana

P.S If you want to get thousands upon thousands of backlinks towards your website, fast and easy, check this out >>
http://www.outranksmart.com/

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Why My Friends Rankings Suck?

I was talking with one of my friends, and found this
very interesting.

We were talking about how he thinks too much and
tries to read too much before taking any action.

Case and point. He wants to start SEO. He's been
reading a ton of SEO books, articles and even
joined couple forums. However he was stuck,
and confused and finally he got me on messenger.

Now I used to go to shool without a shool bag most of
the time, one year before leaving school. Failing exams
was so common it was like something special.

I told him he does not need a diploma to start SEO.
After we ended the conversation he got rid of all the
stuff he was learning, and did just one thing...

Got backlinks!

And I told him he should focus on getting some
backlinks everyday, the more the better, but keep
getting same number of them everyday. He is new
so getting 15-30 baclinks everyday is awesome.

He is a bit of perfectionist. He wants keyword density
perfect, worries about his meta tags, pagerank, talks
about why his site isn't yet indexed and you know...

I can keep on and on.

I really believe that you get fast and high rankings if
you take massive action in getting backlinks.

I know that from experience.

Burn this into your head:

A rocket on the way to the moon is off-course 90
percent of the time.

That is why I take action. I just focus on
what I know from experience is the most reliable
path to high rankings. I focus on getthing backlinks.

Look at any website that is on page one in Google
for several keywords. What do they have special?

That have many backlinks.

They are productive, and keep getting new backlinks
everyday.

If you want to learn some techniques, you have to learn
them from someone who can show you results.

And here is one of the techniques that I really love:

Get backlinks from any website and any niche. It does
not matter what is their PR, as long as they are not
banned.

That might go against what most of other people say,
but my results show that I know what it takes to get
high rankings.

You can see some of my results on my website,
'OutRankSmart' and I also reveal a lot of my other
inner secret techniques to get high rankings very fast.

http://www.outranksmart.com/

By acting on this offer now, you'll will get my newest
and bravest software at a very special price.

The offer is ONLY being made until I receive some 30
other testimonials and then the price goes up.

This easy-to-use software enables you to automates the process of finding and doing link exchanges... and much much more.

http://www.outranksmart.com/

Karl Sultana

What People Are Wabing About OutRankSmart:

"I worked with a number of these software none of which allowed me to do submissions this fast now I spend the same amount of time on submitting my websites to make way bigger number of link exchanges..."

Lana Schmidt
IT

"During my career I have tried a bunch of similar software but none of them had the features OutRankSmart offered me it is like it's just been designed for me to suit my needs."

Marco Zenoni
Computer Programmer

Download 'OutRankSmart' software right now and
start getting tons of backlinks. I made it brain dead
easy:

http://www.outranksmart.com/

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Sudden Drop In Rankings!

It's the first SEO question I am going to answer. Here is the complete question I received:

"What The H#ll Is Wrong With My Site?? :(

http://www.catallergyfree.com
was in position 16 for the term cat allergy, then it went to page 14 (!!) (but that was due to incorrect info was uploaded onto site for about 24 hours before it was corrected)

Next I was back on page 2 for some weeks and now I'm on page 5 again.

What in the world am I doing wrong?

Evita"

First of all let me state that there are several reason why a site rankings drop so fast. I took a look at your site and I see you have very few backlinks. There are some 10-20 backlinks on your linkspage. That seems to be the solution so I am going to talk about what you are not doing right...

Now if your competitors are getting more backlinks then you are, they outrank you and your rankings drop. It's better to explain to you what you need to do then some technical stuff. The statement you mentioned is probably incorrect: "(but that was due to incorrect info was uploaded onto site for about 24 hours before it was corrected)"

Rankings won't drop because you have some incorrect information.

First you need to start getting backlinks - everyday get around 15-30 and do it everyday... You can get more than that but the important thing is you get same number of links everyday. A 100 everyday will be difficult while 15-30 is realistic.

The concept behind it:

Getting backlinks regularly like that means something important to the search engines. It means your website is very good, since everyday people are linking to it. That is what search engines think when they see new backlinks everyday.

So it's easy... 15-30 is not that big and with a software like OutRankSmart you can get 50, 100 or more daily.

And if you are going to get backlinks create a link directory on your website. Your current linkspage is just one page... Look at how a well created directory looks like:
http://www.deletespyware-adware.com
/links/resources.html

You can invest something in AutoLinksPro - it is the system that creates such directories - but check the site yourself for more detail. It's the one I use.

OutBound Links (means links pointing to another website from your own)

Another interesting thing is that you link to your competitor. And apparently they do not link back. You link to http://en.wikipedia.org/wiki/Cat_allergy
They are at number one position for your same keyword.

In simple terms linking to another website is like giving them some of your pagerank - they get rewarded and you do not want to reward your competitors... makes sense!

You link to other websites on your links page - and if they do not link back you can and should remove their link from your website. That also makes a difference in your rankings.

Other Recommendations:

These are not the problem of your rankings that drop. But you can fix these.

Google does not index links that are in images, like your top menu:
Home | Testimonials | FAQ's......

Make those text links so they can be spidered and indexed.

When I do SEO, I do not focus on one keyword. I find some 3 - 4 and focus on getting backlinks, changing the anchor text in the backlinks using all 3 - 4 keywords... so it's like optimizing homepage for 3 - 4 keywords... A great start to get some traffic and money. Then you can optimize some other page for some other keywords, or the same page for new keywords... you also become good at SEO... you get some experience.

You have some 15 keywords in meta keywords... focus on 3 - 4 and put those in meta keywords - then create meta title and description using those keywords... Make sure your other site pages have different meta tags, not identical.

I see rest of your site looks good.

So I told you about some very important things - backlinks and outbound links.

Thank You,
Karl Sultana

P.S. If something is unclear feel free to submit any other questions - even more than one.

P.P.S. You have little competition for that keyword, (less than million is always little), so you can outrank all of them. Download OutRankSmart if you want to get backlinks fast and easy!

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