These are powerful quick and easy changes you can make on your website. Like I mentioned in the SEO Mind Map, there are 2 Steps you must do when doing SEO. Step 1 is called Onpage Optimization.
The goal of these techniques is to make your website visitors enjoy their stay on your website more. So things like easy navigation and so on… Here I’m going to show you 6 of these quick & easy changes you can make on your website – remember the bottom line: Google has customers. Who are their customers? These are anyone who uses their search engine. They want these customers to enjoy and get what they’re looking for when using their free service (the Google Search). By creating a website that enhances your visitors experience you are automatically making Google happy – because that visitors is also their customer.
That’s the Reason why we do these Onpage Optimization and the Reason why Google gives credit for websites who make use of these techniques.
Try to understand what I’ve just told you – if you do you’ll know why we do Onpage Optimization techniques!
In any case you can just give a shit of the reasons why we do these and so forth. You don’t need to know why we do these techniques if you don’t want to. But it’s important that you do them! So here they are:
Meta Tags – Every page on your website needs to have a unique meta tag title. Now I know what you’re thinking you cannot make every single page with a unique meta tag title. But whenever you can; do so – put a descriptive title tag (Which means a title describing what the page is about). Title tag not only appears in the search results – but also at the top of the browser.
Content – if your website is about dog food well you need to have content about dog food. Why? Because your visitors want information – you want to give them what they want and almost everyone that uses Google searches for content – like articles, tutorials, videos and so on. Don’t flood your website with videos. Put written content as well… Google reads content but they can’t read the video.
So try to help your visitors by providing useful content for them – helpful tips and so on – create a section on your website where you put articles, or start a blog and put content on it.
Navigation menu – Do you have 3 different menus on your website? Do you even know what a navigation menu is and how much visitors WANT it? A navigation menu is one of the most important elements of a website… it helps visitors navigate around your website. If the navigation itself is confusing then guess what: visitors will get bored and leave.
I suggest you have a maximum of TWO navigation menus. One should be clearly visible that will be used by visitors to navigate through your most important pages of your website. You should also put this menu on all your website pages AND always in the same position (top, left, right, wherever you want it to be).
The other will contain links to legal related pages like terms and conditions, privacy policy and so forth. You can make this in the footer of your website (at the bottom). It’s less important so put it where it does not distract the visitor a lot.
More than TWO navigation menus and visitors will begin to go crazy… where the f r u c k do I go now????!!!
Theme – Believe me if you try to help anyone by providing content about lots of different subjects you’ll confuse the visitors and Google. Create a website around 1 theme, if you want to sell dog food first create a website highly focused about dog food. Provide quality content and so on about dog food first… don’t create a website which has pages about dogs, horses, cheetahs and then maybe also about guitars.
So know your goals – what are you trying to accomplish with your website? Is it selling dog food related products? Or you have no clue? If you don’t then you need to plan a bit to know what you want your site to do – do keyword research as well to know what keywords you want to optimize your website for. These keywords you can then insert in meta tag titles, meta tag descriptions, create content about these keywords and you’ll be creating during this process a website highly focused around a theme!
Example: My website is highly focused around spyware and adware http://www.deletespyware-adware.com I also provide Internet Security tips on the blog. But I certainly don’t go off topic and I have lots of articles specifically about spyware and adware!
External Links – These are text links pointing to other people’s sites. I don’t know why anyone would need to link to another website – there might be several different reasons. But the more you do the more pagerank you give to others – when you link to a website you’re giving some of that page pagerank away to that website.
So use the nofollow tag when you’re linking to other people’s website. The tag tells Google: “hey please ignore this link”. The pagerank remains on your site that way. So try to use this tag whenever you’re going to link to some other website. Note: Don’t use this tag on link partners when doing link exchanges.
Sidenote: There’s no need to link to your Sitemap from every glorious page of your website. You don’t even need to create a sitemap at all. Your visitors ain’t not going to use it anyway. Google doesn’t care less neither. You’re passing pagerank to that page each time you link to it. Just create a Google sitemap (see below) or link to the sitemap only from the homepage. The same holds true for the Link Partners page. You might have this page if you’re doing link exchanges, you might have named it Resources or Partners but point is: Don’t link to it from every page – link to it just from the homepage.
Creating Google Sitemap – This is the sitemap you need to create! This is way different than a website sitemap. You need to use a tool to create this one, there are many FREE tools. Then submit the sitemap to Google from your Google Webmaster Tools account:
http://www.google.com/webmasters/tools – (in case you wonder yes I did use nofollow tag on that link!)
The Google sitemap will enable Google to see all your website pages quickly and easily. This really helps to get your website pages indexed faster. Apart from that there’s a whole range of other tools and services in your Google Webmaster Tools account, so in any case you need to get an account.
This video shows you how to create the sitemap:
http://www.linkbuilderexpert.com/creating-sitemapxml-file.html
This video shows you how to submit it to Google from your Google Webmaster Tools account:
http://www.linkbuilderexpert.com/submit-google-webmaster-tools.html
Those are the 6 changes you can instantly do on your website. Trust me you’ll benefit a lot from doing these changes. If you have a website why not create a GOOD one? Take action, if you need help ask me personally on the forum.
Thank You,
Karl Sultana
Using a ping tool can also help to be noticed immediately by search engines including Google. As well as having fresh quality contents.
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