The one most asked question about rankings is why ranks are not the same in all search engines. But another frequently asked question is, why I’m first position in Google for cheap dog food keyword for example, but nowhere for my main keyword, dog food which has the same words.
Dealing with second question, you just have to look if you are doing things right. Most often if you get backlinks with anchor text cheap dog food, you will probably but not always rank also good for the dog food keyword.
However, depends, it’s not always the case… because both keywords may have huge difference in competition. But if both have approximately same number of competition, you’re going to get ranks for both, but still you have to get links with anchor text using both keywords. That’s the best way to do it.
So do not get links with anchor text cheap dog food and hope you get ranks too for dog food. No, just use both keywords, and of course you should do that, because in fact you should never use the same keyword in anchor text of links.
But if you really want to nail both keywords use both and create a list of keyword variations for both keywords. Then use the list of keywords in anchor text, not just one or both keywords… the more you make use of the keywords but also of their variations the more natural your linking pattern looks.
It does not look as if you are trying to get ranks for one keyword… it looks as if people are linking to your website because they like it… and if that’s the case most often people will not use same keyword, that’s the reason and secret why you create keyword variations.
As for the first question, search engine algorithms are not the same. MSN is the weakest that’s why you see ranks there fastest, but Google is the strongest, that’s why you see ranks there after MSN. By strongest it means that a week of link building may not be enough to get page one ranks… but generally you just need a bit more time for your Google ranks. Give them some more time and obviously keep doing proper seo.
Tags: Rankings
