Karl Sultana's Blog: Random Thoughts and Tips, Plus Latest SEO News!

How To Improve Your Site Quality With Filenames

Little things added together will have a big impact. Thousands of ants can turn your kitchen in a nightmare, while one will not been seen at all.

So for onpage optimization techniques to have effect you need to apply as many of them as possible. Easy and simple techniques, one of them is about file names of your website pages and also your images. Two good ways are to name the file something related to the webpage or the picture if it’s a picture file.

Think of your visitors, what filename will make their life easier. If it’s an apple image, apple dot html is better than imageone dot html. Same thing for filenames of website pages. If the page has an article about cat owners, than name it cat-owners dot html or whatever your file extension is, maybe php or htm or asp. But cat-owners is the tip here. Use also punctuation symbol – to seperate words instead of using the word and, and it’s better than the other symbol _.

One way to look at how your website filenames and folders and structuring is, is by connecting via ftp to your website. You will see in the root folder all your main folders. Is it confusing as hell? You should figure out what your site is about by reading the folder names and the filenames you have. It should be that easy, and it’s also very easy to do this simple change.

Please do not go editing your folder and filenames, it will result in tons of 404 page not found. You can though rename and use a permanent redirection. Not normal redirection, permanent, 301 redirect. Or it will be a bigger problem.

These let’s call them mistakes occur because you try to create a website for your entertainment which is fine. But always think of the real people that’s going to visit your website. If you do that, you can figure out many of these onpage optimization techniques quickly assuming you have a good knowledge of websites.

The other one about filenames is avoiding using characters in the filenames like the question mark symbol, exclamation or other characters sometimes generated automatically when using certain web design functions, which I’m not an expert in.

Too long of filenames is not bad but keep it moderate, I mean ask the question yourself, what would you think if you just saw the filename you have? Some filename are like sentences. Blogger blogs automatically generate quite a bit long of filenames, but that size is appropriate. Note also the use of – symbol to separate words. Now blogger is owned by Google, and optimized for the search engines. That should lit a bulb for you. If Google is doing for their website, in this case Blogger, than it should be something quite good.

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