What’s a three way link exchange? There is the normal link exchange where one webmaster exchanges links with another. Both parties agree to put a link on their website. Webmaster of site A links to the site B of another webmaster, and webmaster of site B links back to his site.

That’s also known as reciprocal link exchange or reciprocal linking. Is it effective? Yes, if you use other link building methods with it, No if you solely get links by doing link exchanges.

So thee way link exchange is slightly different. One example of this is when you have multiple websites. You ask a webmaster saying, look I have site A and site B. Please link to site A from your site, instead of linking to your site from site A which is a normal link exchange, I link back from site B.

So three way link exchange makes use of more than two sites.

Another example of this is the opposite, you get a request from someone instead of sending a request. He puts your website on his site B and you link to his site A.

What’s happening here and this is important. In first example you have two sites, one is linking to other sites, the other is getting the links. So one is getting one way links, because it’s not linking back, while the other is giving away lots of links without getting any back.

Site A that gets links will improve ranks, site B will loose ranks assuming you are not getting links to it as well by doing some other link building method.

Here’s when you should reject a three way link exchange. If someone asks you to put his site on yours, and he will link back from another site do not accept if your link is on a directory. Or the site is not indexed.

Three way link exchanges require you understand what you are doing. Most often people who ask for 3 way have their main site which they want to get high ranks for – so they get links to that. Then they have some other site or more which they just use to link back. The site they link back are of low quality in most cases.

I always check to see if my link when doing three way link exchanges is going to be on a quality site. Are they getting links to the site or adding content – you can check that, if they are gtting links it should be indexed. I don’t want my link on a page they are using just for the sake of putting tons of links on it.

This type of linking is a bit advanced to understand, unless you know what link exchanges are and other seo factors that are important for websites to get high ranks.

Tags: 3 Way Linking, Link Building

This entry was posted on Tuesday, December 2nd, 2008 at 09:30 AM and is filed under General. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response and/or trackback from your own site.