Karl Sultana's Blog - Sharing some Seo Wisdom!
It's time for an Seo 'checkup'!
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A funny incident :-)

Warning: This is not meant to make you laugh so hard that you will feel pain or discomfort...

So I went to scriptlance to hire someone capable of doing link exchanges. It's just a freelancing site.

I was looking for someone to use my own software, OutRankSmart and basically do link exchanges.

The story goes on that I found a lady, she looked pretty interested in my project. I always try to make sure the people I choose have experience and know the project details. This lady seemed to fit perfectly. But she was lying.

The tragedy.

She downloaded my software, I took the time to help her install it, and then this is more or less what she told me.

"Karl, A friend of mine told me your software is illegal, you cannot optimize a search engine in such a way to get your site to the top! You are not meant to force search engines to become top that's totally wrong in it's self. It breaks the search engines
rules."


She kept insisting for like three days emailing me... She even told me she did not want to go to prison. No, seriously that's exactly what she told me.

This lady all I could found about her on the Internet is some sort of site on a free hosting account. In other words a newbie.

What I did is try to educate her a bit... So here are a couple of key lessons, even though you do not need to be a genius to figure out there's something wrong in her thinking.

From Wikipedia, the free encyclopedia:

"Search engine optimization (SEO) is the process of improving the volume and quality of traffic to a web site from search engines via natural, organic or algorithmic search results for targeted keywords."

From Google help center:

"How can I improve my site's ranking?
In general, webmasters can improve the rank of their sites by increasing the number of high-quality sites that link to their pages."


If it was illegal than why Google gives webmasters tips about optimization. It's all there on their website. Then why did they create the Google Webmasters Tools?

The bottom line...

They help webmasters so they will create better websites. At the same time providing their end users better websites in the search results. That's their primary goal as the Internet most used search engine.

That's the story for today.

P.S. I firmly believe the only way to get a LOT of sites linking back to you is by using OutRankSmart (ORS). That's how to do it quickly and easier than falling off a log. With OutRankSmart (ORS) you have no excuse why you cannot get top rankings you deserve.

Karl Sultana

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