Sudden Drop In Rankings!
It's the first SEO question I am going to answer. Here is the complete question I received:
"What The H#ll Is Wrong With My Site?? :(
http://www.catallergyfree.com
was in position 16 for the term cat allergy, then it went to page 14 (!!) (but that was due to incorrect info was uploaded onto site for about 24 hours before it was corrected)
Next I was back on page 2 for some weeks and now I'm on page 5 again.
What in the world am I doing wrong?
Evita"
First of all let me state that there are several reason why a site rankings drop so fast. I took a look at your site and I see you have very few backlinks. There are some 10-20 backlinks on your linkspage. That seems to be the solution so I am going to talk about what you are not doing right...
Now if your competitors are getting more backlinks then you are, they outrank you and your rankings drop. It's better to explain to you what you need to do then some technical stuff. The statement you mentioned is probably incorrect: "(but that was due to incorrect info was uploaded onto site for about 24 hours before it was corrected)"
Rankings won't drop because you have some incorrect information.
First you need to start getting backlinks - everyday get around 15-30 and do it everyday... You can get more than that but the important thing is you get same number of links everyday. A 100 everyday will be difficult while 15-30 is realistic.
The concept behind it:
Getting backlinks regularly like that means something important to the search engines. It means your website is very good, since everyday people are linking to it. That is what search engines think when they see new backlinks everyday.
So it's easy... 15-30 is not that big and with a software like OutRankSmart you can get 50, 100 or more daily.
And if you are going to get backlinks create a link directory on your website. Your current linkspage is just one page... Look at how a well created directory looks like:
http://www.deletespyware-adware.com
/links/resources.html
You can invest something in AutoLinksPro - it is the system that creates such directories - but check the site yourself for more detail. It's the one I use.
OutBound Links (means links pointing to another website from your own)
Another interesting thing is that you link to your competitor. And apparently they do not link back. You link to http://en.wikipedia.org/wiki/Cat_allergy
They are at number one position for your same keyword.
In simple terms linking to another website is like giving them some of your pagerank - they get rewarded and you do not want to reward your competitors... makes sense!
You link to other websites on your links page - and if they do not link back you can and should remove their link from your website. That also makes a difference in your rankings.
Other Recommendations:
These are not the problem of your rankings that drop. But you can fix these.
Google does not index links that are in images, like your top menu:
Home | Testimonials | FAQ's......
Make those text links so they can be spidered and indexed.
When I do SEO, I do not focus on one keyword. I find some 3 - 4 and focus on getting backlinks, changing the anchor text in the backlinks using all 3 - 4 keywords... so it's like optimizing homepage for 3 - 4 keywords... A great start to get some traffic and money. Then you can optimize some other page for some other keywords, or the same page for new keywords... you also become good at SEO... you get some experience.
You have some 15 keywords in meta keywords... focus on 3 - 4 and put those in meta keywords - then create meta title and description using those keywords... Make sure your other site pages have different meta tags, not identical.
I see rest of your site looks good.
So I told you about some very important things - backlinks and outbound links.
Thank You,
Karl Sultana
P.S. If something is unclear feel free to submit any other questions - even more than one.
P.P.S. You have little competition for that keyword, (less than million is always little), so you can outrank all of them. Download OutRankSmart if you want to get backlinks fast and easy!
Posted by Karl Sultana"What The H#ll Is Wrong With My Site?? :(
http://www.catallergyfree.com
was in position 16 for the term cat allergy, then it went to page 14 (!!) (but that was due to incorrect info was uploaded onto site for about 24 hours before it was corrected)
Next I was back on page 2 for some weeks and now I'm on page 5 again.
What in the world am I doing wrong?
Evita"
First of all let me state that there are several reason why a site rankings drop so fast. I took a look at your site and I see you have very few backlinks. There are some 10-20 backlinks on your linkspage. That seems to be the solution so I am going to talk about what you are not doing right...
Now if your competitors are getting more backlinks then you are, they outrank you and your rankings drop. It's better to explain to you what you need to do then some technical stuff. The statement you mentioned is probably incorrect: "(but that was due to incorrect info was uploaded onto site for about 24 hours before it was corrected)"
Rankings won't drop because you have some incorrect information.
First you need to start getting backlinks - everyday get around 15-30 and do it everyday... You can get more than that but the important thing is you get same number of links everyday. A 100 everyday will be difficult while 15-30 is realistic.
The concept behind it:
Getting backlinks regularly like that means something important to the search engines. It means your website is very good, since everyday people are linking to it. That is what search engines think when they see new backlinks everyday.
So it's easy... 15-30 is not that big and with a software like OutRankSmart you can get 50, 100 or more daily.
And if you are going to get backlinks create a link directory on your website. Your current linkspage is just one page... Look at how a well created directory looks like:
http://www.deletespyware-adware.com
/links/resources.html
You can invest something in AutoLinksPro - it is the system that creates such directories - but check the site yourself for more detail. It's the one I use.
OutBound Links (means links pointing to another website from your own)
Another interesting thing is that you link to your competitor. And apparently they do not link back. You link to http://en.wikipedia.org/wiki/Cat_allergy
They are at number one position for your same keyword.
In simple terms linking to another website is like giving them some of your pagerank - they get rewarded and you do not want to reward your competitors... makes sense!
You link to other websites on your links page - and if they do not link back you can and should remove their link from your website. That also makes a difference in your rankings.
Other Recommendations:
These are not the problem of your rankings that drop. But you can fix these.
Google does not index links that are in images, like your top menu:
Home | Testimonials | FAQ's......
Make those text links so they can be spidered and indexed.
When I do SEO, I do not focus on one keyword. I find some 3 - 4 and focus on getting backlinks, changing the anchor text in the backlinks using all 3 - 4 keywords... so it's like optimizing homepage for 3 - 4 keywords... A great start to get some traffic and money. Then you can optimize some other page for some other keywords, or the same page for new keywords... you also become good at SEO... you get some experience.
You have some 15 keywords in meta keywords... focus on 3 - 4 and put those in meta keywords - then create meta title and description using those keywords... Make sure your other site pages have different meta tags, not identical.
I see rest of your site looks good.
So I told you about some very important things - backlinks and outbound links.
Thank You,
Karl Sultana
P.S. If something is unclear feel free to submit any other questions - even more than one.
P.P.S. You have little competition for that keyword, (less than million is always little), so you can outrank all of them. Download OutRankSmart if you want to get backlinks fast and easy!
Labels: Ranking
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