This is a real SEO REPORT I gave to a webmasters. His website is: http://www.unlockaustin.com/

He has a big site, and wanted to optimize it to get traffic from SEO...

Read what I told him in my long email:

First of all you need to research keywords that you want to rank for. This free tool tells you number of search per month in Google search engine, and number of competing websites for each keyword.

Keyword Enhancer

The pages of your websites that you want to rank high, each need a different meta title and meta description tag. These are the two tags each page must have different from the rest.

If they are same like other pages, it will be harder to rank cause they seem in the eyes of search engines as similar/identical pages.

If you have a keyword like austin live music performances and you want this page to rank well
Austin Music Bands then on that page talk about something related to the keyword. You should add about 2 paragraphs and use the keyword and the words inside the keyword as well. (not too often)

If you have another different page and you want it to rank for something else do the same. Create two new paragraphs and use that new keyword.

It is good idea since you have many pages, that you optimize each page for just one keyword.

It will be easyier to rank. So if you have Austin Music Bands
do not try to optimize it for 4 keywords, but just one. Keep in mind, that if you have 14,000 pages, you can get ranked in Google for 14,.000 different keywords if you optimize each page just for one keyword.

This is much easier than trying to rank one page for 14,000 keywords.

Now your home page should be optimized for general keywords, your main keyword for example. Again since you have many pages, not a good idea that you try to optimize your home page for all keywords.

Last thing to do for each page is changing the alt tags of images and if possible also add a title tag for the images and links (this also helps) Title tag will cause a small yellow popup to appear when you place the mouse over the image or link. Ex: http://www.deletespyware-adware.com/ place mouse on the image on top: Delete Spyware Adware.

When doing the tags input the keyword you want to rank for that page. If you have multiple images do this... If your keyword is: jazz artists

For first image use: jazz artists image
2nd: jazz artists graphic
3rd: jazz artists online image
4th: jazz artists bands graphic

In other words they will be different but the keyword always remains there.

Note: Place the alt tags on all images and the title tag on all images and links. (on links is optional)

So summary for first part:

Choose the keywords. Optimize one page just for one keyword. Add two paraghraps of text on that page and insert the keyword you want to rank for in the text. Then do the same thing with other pages. You also modify the meta title and meta description of the page. Input the keyword in the title and description tag. Do not repeat the keyword in the tags more than once.

Finaly add the keyword also in all images alt tags and add the title tag both in images and links.

Second part:

You are loosing pagerank because it is moving to pages that do not need it. Ex: Terms, Privacy, Login, Search, Forgot username or password?.Rate It!, Tag This, Edit This, Attend Show and many more.

All those links do not need to be ranked well in search engines, so you should use the nofollow tag on those links.

Modify each page of your website which has those links and include the nofollow tag.

This is the nofollow tag:
rel="nofollow"

So change all links that you do not want to be ranked into nofollow.

I see the links at the bottom like General 1 General 2 General 3 If you want those pages to rank for some keyword, you can change their anchor text from General 1 to the keyword 1.

If you want this page Austin Music Bands to rank well for Austin Music Bands than whenever you link to it from within your website link to it using the anchor text Austin Music Bands. Anytime you link to it, not just one or two times.

On the sitemap of your website remove links that you do not want them to rank or add the nofollow tag to them.

Make sure you do not have error pages, 404 not found. To do this create a Google sitemap and submit it to Google sitemaps at http://www.google.com/webmasters/sitemaps/

You need a free google account and Gsite crawler software that will create your sitemap. It is free software. Download from gsitecrawler.com/en/download/ Login to your Google sitemaps account and you should see details of pages that have errors. Then do the following too:

Click on Preferred domain and choose your preferred domain. If other people link to your website like: http://www.unlockaustin.com/ choose that domain is the preferred domain. If they link to you like: http://unlockaustin.com/ (choose that one)

Here is more info about what preferred domain means according to Google.

When creating your Google Sitemap exclude from sitemap pages you do not want to rank for like Terms of service, Login page, Forget password page and so on.

You only create the sitemap once.

That covers the onpage factors of your website. Most important thing I want you to know is the fact that since you have many pages, you can optimize each one just for one keyword. That makes things more simple and easy.

This free tool at http://infohound.net/tidy/ will tidy and fix any html errors of your pages. It may take long to do all pages, but it is useful. Clean html code is better, spiders will read it faster and see it is not junk.

DAMN

That was long.

Thank You!

Labels: OnPage-Optimization