Karl Sultana's blog: How to Get Traffic to MAKE Money...___________________________________
Canonical Tag Is Not To Be AbusedThis new tag is not something every one has to implement on his website. Most won't need at.
This is much like 301 permanent redirect, so say you have two identical pages, you know that search engines will index only one of them. Now you have the choice to tell search engines which ONE you want indexed, which one should not get indexed.
This tag will help you do just that and more.
However note that it's not just a TAG, because there are ways they've created to handle abuse.
So for instance, if you have the known "useless" pages like Terms and conditions, Privacy Policy, etc... you cannot tell search engines to NOT index those but index your homepage for example, something completely different. So the pages have to be similar or identical for you to use this tag, so it must be used where NEEDED.
The other thing is that if you have two pages identical and you want page A to get indexed because it has a lot of backlinks pointing towards it - then you can use of course the tag on the other page (or more than one if you have multiple similar or identical pages AND just like a 301 redirect, pagerank, backlinks value etc pass to the page you want including the fact that it will get indexed - NOT the other one. The other one won't, it will be ignored.
So very useful if you have like ecommerce site with lots of very similar or identical pages - it used to be that search engines would decide which page they will index, which won't themselves which could create problems. Now you have control over situation.
But I only recommend using or thinking about this tag if you REALLY have some kind of problem with duplicate content issues. Like real visible problems.
Otherwise JUST make your website pages unique with original content so you index ALL pages.
Canonical Tag Is Not To Be Abused
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Posted by Karl Sultana
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thanks for the information i will apply that.
This is an interesting take on the concept. I never thought of it that way. I came across this site recently which I think will be of great use http://www.roimedia.co.za Check it out! Big thanks for keeping me entertained.
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Even though not the best way, it's great almost fun and easy to do. The idea is to create profile pages in various websites, any website.
However for backlinks to have any real value, you must check to see if the profile page you'll create is blocked or not via robots file and if it's using nofollow tags on the links.
If it's blocked it's useless. So before creating a profile, first click on a member profile, I'm sure the site you find has already plenty of members. Then make sure that page, which is a profile page is not being blocked by robots.
You can use Google Webmaster Tools to check robots file, following their pretty easy instructions, if you're new to robots. Then a plugin that highlights nofollow links exist as well. Or else right click on the link in profile page and click properties, it will have rel nofollow writting if it's with nofollow. But it's better to use a plugin since you want specifically to check not any link on profile page, but YOUR link, the website url. Not all links may have the nofollow tag.
So this method the only thing is checking if page is blocked by robots or with nofollow tag. Finding websites that allow you to create profiles is the easiest thing. Even forums if you join some, fill profile especially the location where you can input a website url.
Social sites like myspace and you can input the url in Google and click on Similar sites link. That will present you with a list of related sites to myspace.
Story websites as well and to find a lot of them repeat same technique. In other words websites which have a Join button or Signup for an account and so on. A good idea is to input not just the website url in the profile but also add more info as much as they allow. So there's also some content if possible.
Not all websites are the same, some will allow other options, for example some ask you for your rss feed which is a great thing. Others allow you to insert links to your blogs as well as your website. Others allow you to create a blog something myspace does but they do not allow direct linking to your website. Myspace is therefore useless.
The idea here is to get backlinks from these websites, these are one way links you're going to get so they are very powerful. But you need to be a bit careful so you don't waste your time getting useless links.
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So your new website first thing is start getting backlinks... and 5% of the time left do some onpage optimization on it, like meta tags and alt tags. But the 95% of your time start
link building.
There's something with age of the links in Google algorithms. Which basically mean when you get a backlink the older it gets, means the more time passes the better it's value. So in essence the older your website gets the better your backlinks become. Google will give them more value, you get more rewarded so to speak for those backlinks.
Doing link building from the start is how you get indexed rapidly. Most think of indexing a website as a stage in the process. I think it's not. Just get the best links as fast as you can, that's an advantage over others that do not. The best links are submission to the top paid directories, you want to do it fast because of the linking age I've mentioned.
In no time if you start on link building your website gets indexed and starts to rank. Obviously you should know keywords you're targeted first and foremost, keyword research comes always first.
But then you keep the rythm of 95% of your time on link building and 5% on onpage optimization like adding content. That's how you get the ranks. It's not checking if you got indexed everyday, checking ranks everyday, checking pagerank none of that stuff means squat.
What you really need is this system of link building and taking action on it, applying it. Now there are many ways to get links, but the idea here is the system you need to have in mind to get things moving on. Or you will get stuck in useless and meaningless things like why you did not get indexed yet. That's time wasted.
Most often if you're worrying about that, you either did not really learn seo well or you don't know or have a system to follow to get ranks. Once you know the system, you can create a brand new website and boom you instantly know step by step what to do.
In fact it's so powerful knowing the system that you can do no seo, outsourcing completely everything. Just tell employees what to do and how to do it. That's it. This constant worrying on seo why your pagerank is 3 not 4 and so forth should be banned if you want to progress forward rapidly.
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It's easy to get backlinks not that these methods are one click and submit to thousands of websites. No, it's because your goal is to get those 30 backlinks a day approximately.
Search engines look more into your link building pattern rather than how much links you have got today. Getting a thousand links today will do you little good if you don't get anything for like a week.
It may actually look spammy if you over do it. So use these free methods if you don't want to opt for paid methods. These are the best of the best.
1) Forum Posting.
This is simple finding forums related to your website, in your niche and then joining, make sure they allow signatures and post a reply.
One of the top ways for one way links.
2) Article Submission.
Submit to top article directories. I won't suggest you spend all that time to submit to other article directories as well manually. Instead use that time for forum posting. Spend time wisely therefore.
Probably the best way to get one way links because you get quality and quantity. Quantity because most webmasters that like your articles will put them on their websites and that gives you MORE backlinks.
3) Link Exchanges.
There are many link exchange services like membership sites where you join, and exchange links with other members. There are a lot of these membership sites and you can easily get many link exchanges this way. Adding a submission form on your link exchange directory will get you even more links. Get some free script to do this. There are many websites online that have a collection of free scripts.
The form is like a contact us form, but with some extra fields.
This is in the list of best free ways because you can get a LOT of links this way to improve the quantity of links you have.
4) Story Sites
The thing with this is that you should not get too many links from the same domain. That's quite useless, spend time better. If you find a story site, which accepts news stories and so on, then try to find related stories sites using Google. Find other sites like it for submission. To story sites you can submit an article you have on your website or blog.
There are many story sites, when you find one type the url in Google search box and click Search. Then next to the domain in search result click on Similar sites and you see a list of potential related sites.
Ok, there you go, you should conquer some keywords with those free methods alone, without spending a dime. Assuming you have done keyword research properly so you know how to use them in anchor text.
You have both quality and quantity with those methods. Don't try to get as many links as you can in a single day. You end up getting too many links which is not bad, but you'll probably won't do it over and over again, that's the bad thing - your linking patter won't look good.
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Posted by Karl Sultana
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I am working on this for my site
I am not really for sure which links are the best also social bookmarking considered linking?
The ones I mentioned are the best links - social bookmarking is also linking - but not the best... I wrote a post about Social Bookmarking earlier title:
Social Bookmarking Q&A
http://www.outranksmart.com/blog/2008/11/social-bookmarking-q.html
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Little things added together will have a big impact. Thousands of ants can turn your kitchen in a nightmare, while one will not been seen at all.
So for onpage optimization techniques to have effect you need to apply as many of them as possible. Easy and simple techniques, one of them is about file names of your website pages and also your images. Two good ways are to name the file something related to the webpage or the picture if it's a picture file.
Think of your visitors, what filename will make their life easier. If it's an apple image, apple dot html is better than imageone dot html. Same thing for filenames of website pages. If the page has an article about cat owners, than name it cat-owners dot html or whatever your file extension is, maybe php or htm or asp. But cat-owners is the tip here. Use also punctuation symbol - to seperate words instead of using the word and, and it's better than the other symbol _.
One way to look at how your website filenames and folders and structuring is, is by connecting via ftp to your website. You will see in the root folder all your main folders. Is it confusing as hell? You should figure out what your site is about by reading the folder names and the filenames you have. It should be that easy, and it's also very easy to do this simple change.
Please do not go editing your folder and filenames, it will result in tons of 404 page not found. You can though rename and use a permanent redirection. Not normal redirection, permanent, 301 redirect. Or it will be a bigger problem.
These let's call them mistakes occur because you try to create a website for your entertainment which is fine. But always think of the real people that's going to visit your website. If you do that, you can figure out many of these onpage optimization techniques quickly assuming you have a good knowledge of websites.
The other one about filenames is avoiding using characters in the filenames like the question mark symbol, exclamation or other characters sometimes generated automatically when using certain web design functions, which I'm not an expert in.
Too long of filenames is not bad but keep it moderate, I mean ask the question yourself, what would you think if you just saw the filename you have? Some filename are like sentences. Blogger blogs automatically generate quite a bit long of filenames, but that size is appropriate. Note also the use of - symbol to separate words. Now blogger is owned by Google, and optimized for the search engines. That should lit a bulb for you. If Google is doing for their website, in this case Blogger, than it should be something quite good.
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There are many seo techniques you should apply, many different strategies to adopt for keyword research most of all. But your goal once you know how to do and how to do it, is to focus on link building.
That's not news, but still you need to master a bit seo, gain the knowledge first otherwise even link building alone is not going to help you, if you do it wrong.
So you have to do things right but do the right things. Purchase a book or something to learn, you won't really learn from forums, you just get a tip here and there. Truth be told even on forums specialized about seo you won't find everything right, you may find false information and theories. SEO masters are not on forums, they're enjoying the high quality traffic.
As long as you're not in a paid forum or membership site, that's another story, but free forums, even if they are the most popular. They're still abundant with newbies. So that's not the right place to learn.
Forums are more for discussions than for learning. One other mistake is thinking that to get high rankings you just need to buy a software - or get indexed - or add related content. Means, you just believe in a blue moon.
That's not the right approach, probably whatever it is you're trying to do, like playing golf. You think you can beat the professionals without a coach? Think again.
Planning is very important and using mind maps to plan. What you want from your website? Why you wish to do seo? If you want to do seo for traffic that's not a good reason at all. You need to know also what you're going to do with the traffic, which are real humans remember. A plan of getting traffic, converting and using it to get results, your bottom line making money.
So jump from trying to make money by playing the lottery, to serious thinking, planning and knowing what you're going to achieve. Not just shooting without aiming, you'll get more results and faster while avoiding silly mistakes. Planning itself, while you're doing it, especially with mind maps you can pin point what it is you can do better, or you can avoid...
So take search engine optimization as one point on the map that you have to follow to get results. This is simple stuff, it can tell you why optimizing for the keyword food is wrong! Why optimizing for the keyword cars is wrong! Why starting seo later not now is wrong! And other simple things like these that can make big differences.
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Your goal should be to get ranks in Google, because ultimately you're going to get same ranks or better in MSN and probably even Yahoo.
So you want to use Google to check for competitors number. To do this visit Google International homepage, not your Google country domain because most of your visitors are going to come from Google main site not using your country domain. Assuming you're not targeting only visitors from your country. But that's rarely the case.
So competition number may vary in different country domain search engine. And you should also use an updated keyword research tool, that's very important. Take keyword research very seriously, because it's your destiny, either you're going to rank for keyword that convert traffic into your desired action - either you're going to get keyword that get decent amount of traffic or not.
Sometimes focusing on just one to three keywords is not enough, since remember you're not going to get all the traffic the keyword research tools tells you. Since it's not just the number one ranked website that gets traffic. All sites including the pay per click listing get some of that traffic.
Opting for paid keyword tools will help you find keyword with low competition and high traffic volume. Most free tools either display just a hundred keywords or worse they display inaccurate search volume data.
Google's own keyword research tool is one of the best free keyword research tools. One good idea is to use a paid tool that is specifically designed to find you different types of keywords, keyword variations and so on. To really find keywords that your competitors are not using, and then checking the traffic stats using the Google tool.
One of the popular keyword tools out there is like a dictionary and thesaurus of keywords, you can extract so big of a list that you'll be sure to find keywords that have very little competition and high traffic. Those are gems.
But for traffic volume I won't even rely on the paid tool, Google's tool is the one I rely on, it comes directly from Google. For competition number you'll have to find that out manually. Google's tool also displays synonyms for keywords, but it's also limited next to some of the most popular paid tools.
So to recap, check competition using Google International domain, using Google tool to find the actual and accurate keyword traffic stats and use a paid tool to find keywords that have low competition.
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If you are doing article submission using same articles you've posted on your website here's what I found out to work best.
First of all you can write articles and put them on your website. Then do not submit them to directories the same day. Submit the next day. Plus if you put them on a blog ping the blog. Here's a little known secret, ping also the page your article is on. You can ping pages, not just a blog. A blog consists of pages as well. Pinging tells spiders to come visit the page because there's something new on it.
You want spiders to see the article on your website first, not on article directories first. So it's sort of becomes your property.
If you post it in article directories same day, spiders see the same article on several sites - they simple choose who they think the real owner of article is, and that page will get the most benefit.
So you want to be known as the real owner, so wait a day and ping blog if you placed it on a blog. If not a blog make sure you still wait a day before submission and make also sure your site structuring is well. So it should be easy to navigate from homepage to the page your article is on.
Not saying link to page from homepage, but if it's an article create a folder called articles and link to it from homepage or some prominent page and put on that page links to your articles. Make it easy, and to get this right put yourself in the shoes of your visitor. How does it feel navigating your website. If it's feels good spiders will find it good too 99 percent of the time, if it's bad means confusing for example than spiders too will get a bit confused.
So this is how to make sure your blog posts or articles pages get indexed and sometimes very fast. Avoid allowing spiders to see your article as a copy, let them see your article first. This will eliminate the chance of your page taking longer to get indexed. I also always link back from bio of articles to the site I've have my article on. So the article directories give credit to my website, the site where the original article is on. That spiders see my article is the original copy and the article directories as sites recommending my article.
If article directories do not link back to your website, they are not giving credit to the original article. Sometimes it hurts them for duplicate content, because it's stealing content without giving credit to the appropriate site.
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You know that linking to another site is like casting a vote to that site, giving it credit. The more credit and votes a site has the better for its rankings.
Now when linking to another website you're giving some of your website power and credibility and so to speak you give away pagerank. You don't want to link to external sites if there isn't a real reason behind it. The more external links you have the more power you're giving away.
The only time it's good to link to external websites is when doing link exchanges. A website links to yours and you link to them. That's fair, because you give and get credit.
The other way is by using nofollow tag on the external links. But some still do not use it the right way. Using nofollow tag on an external links will appear normal to visitors but for search engines it's like there's no link at all.
Do not use it on your link exchange partners. You risk link partners finding out and remove your link from their website. It's going to get easier very soon that those who use nofollow tags on link exchange partners to get easily caught.
Do not use it if you steal or grab for a better word articles from article directories. You risk penalty of duplicate content. Give credit to author or if you don't want to link to external website when you should, then write your own content. That's better obviously than using some other people's article.
If you start a blogger blog, first thing you notice is a link to blogger itself. If it's not against blogger TOS that you should read, remove that external link.
So backlinks from other sites is like they're giving you votes and credit that's why your rankings increase. Linking to external websites if you overdo it your rankings may get a decrease. That's also why you want to make sure after say two month of doing link exchanges that your link partners are linking back. Then remove the ones that are not.
That way you do not have too many external links. One other punishment of external links is when you link to a so called bad neighborhood. But too many webmasters worry too much about this. First of all if you are using articles and linking to external websites, grab articles from a trusted article directory.
A note about link exchange partners, is that if their website looks good and clean and they are indexed, you don't have to worry they're bad neighborhood at all.
If you use a software like OutRankSmart, it will find only clean websites for link exchanges, making your life easier.
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Sitelinks is still a new feature, and Google displays these extra links in search results. Normally it displays a title linking to your website url, description and your website url in green words.
But sitelinks are additional links not just the normal things it displays. It's like a menu for searchers to easily navigate the website. Sitelinks in fact were invented so searchers can go directly go some of the site pages from the search results.
Directly to the blog for example without having to visit the site first. You can allow Google to put sitelinks, this short menu as well for your website. They display it for particular keywords, so not for all keywords that your site appears. For example searching for dog food may show your website plus sitelinks menu, while searching for cheap dog food may not show sitelinks at all.
Generally speaking, most often it's the site ranked number that has the sitelinks. That opinion is from observation only.
Things worth knowing:
If you get a Google Webmaster Account, you can tell Google if it's currently showing sitelinks for your website any urls that you wish not to display in the sitelinks menu. Just by clicking Block next to the url. Note that doing so, that link will not be displayed for a period of time, then you will have to block it again. Period probably is somewhere in the range of six months.
Google does not display sitelinks manually to some big websites. Any website, big or small can display sitelinks in search results. It's done automated not manually.
So here's some tips to have a better chance of getting sitelinks menu. A common menu for all your website pages is a great positive thing to do. On all your website pages, have the same constant menu. The links in that menu deemed important will have a big chance to be displayed in sitelinks menu.
You just think about a menu that your visitors will find useful, and display it on all your website pages. Those links make sure are the links you also want to be displayed in sitelinks. So if you want to display contact us page in the menu of your website, it's useless for sitelinks menu so put the nofollow tag on it.
Create a common menu for all your website pages and use the nofollow tag on links that are useless to be displayed in sitelinks. For example, it's useless to get Privacy Policy displaying in search results. Who cares? A features page, blog, articles page and so on are good pages to list in sitelinks menu.
If you can display the same menu twice on each page. That's double powerful, one on top and one on bottom works the best. But again do not sacrifice your conversion rate just to display sitelinks in search results.
So this article have showed you what are sitelinks, how to have a big chance to allow Google to display sitelinks for your website plus how to block some urls from appearing in sitelinks menu.Labels: SEO-Gossip
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