|
Website Conversion Made Easy
Website conversion can be and some believe it is more important then website
traffic. It is because with the same amount of traffic you are getting you can
make more money just by tweaking a bit your website.
So, in other words some free conversion strategies helps you eliminate the
cost of getting traffic. Traffic is not free, it costs money. So best option is
to first create a website that converts, then spend money on traffic.
Here are some website conversion tips.
First of all get your own domain name, not hosting your website on a free
hosting company.
Second is the way you structure your menu. What you need to do is not to link
to the same page. So for example on your homepage do not link to your homepage,
or on your contact us page, do not link to the contact us page.
It will be easier for your visitors to navigate.
If you know nothing about html, then hire a web designer to create a
template. That is the your first goal, then design the content without
mentioning yourself, what you do, your mission or your company information.
Answer the question your visitors have which is, what in it for me?
Do list contact information as much as possible. Like home or office address,
email, phone number, fax number and a picture of yourself or your even take a
photo of your company building. The more you put the better, you can put all
that on your contact us page.
Do not add our mission page. Your visitors do not care, they just want to
know how your product or service can help them. That also means you absolutely
need an attention grabbing headline, that grabs them by the throat and sticks
them on your website.
A headline that says, welcome to our website, is the right way to destroy
their attention.
How long have you been in business? Put it on your website as long as you
have not just started a day ago. These things all help your conversion.
There are also logos you can add to your website, not the free logos, but
other popular logos.
Do you sell software? Probably some download websites gave you some awards,
then you can create an awards page and list them all.
Even the alexa rank logo, which you can get for free is good. Popups or
popunders also distract your visitors. It does not mean you should not capture
subscribers via a popup, but use just one and you can use a slide in popup. That
does not get blocked by popups or annoy your visitors.
Those are some of the very basic things you can do to at least make a decent
websites. Then and only then you can move to conversion strategies that only
work if you already have a good website. Like for example split testing your
headline. Testing is the number one method to make sure your website converts
the best.
You can test a lot of things on your website, if you have a salesletter like
your headline, price, guarantee or the p.s. section for example. There are
software to help you split testing easily.
So start applying some of the website conversion tips, to see an increase in
sales without the need to spend any more money on traffic generation
methods.
|