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Not Very Common SEO Mistakes Exposed
To succeed in search engine optimization you
must do the right things, but do them right as well. So let us start
with not so common mistake number one.
Bad
Linking.
Not
linking to your linkspage using a text link. Many webmasters link
to their linkspage, resources page or whatever you want to call it
within a drop down menu, or using an image that links to the page.
Spiders
cannot read through images and will not use the drop down menu
to see what links it has. They read html source code, so those links
will be ignored. Means also they will not get indexed.
Creating
several folders and webpages.
That
is another mistake and it is confusing both for your visitors and
search engines. Probably even for you. Create one folder called
articles and put in all article pages, create one folder called images
and put in all images inside. Everything organized is the key.
Internal
linking mistakes.
You
have to decide, and I give you the best option. Either you are
going to link to your website pages using the www or never using it at
all. The best option is to use the www so never use the other option.
Spiders
treat them as two different domains, and you do not want that
to happen ever. So even when getting backlinks make sure you use always
the same prefix. Google sitemaps, which are tools for webmasters doing
seo, has a feature regarding this thing. Use it.
Fixing
problems.
The
mistake results in waste of time. You read several forums, articles
every day and you go fixing your mistakes. It is wrong, you cannot go
fix every article you submitted to make the anchor text in the link
something new.
Whatever
you learn, you apply the next time. You cannot waste so much
time. Assuming you are not doing something that can cause your website
to get banned this applies to you. So please fix of course, if you are
doing keyword stuffing or other really bad things.
Blak
Hat.
If
you never heard that term, you are lucky. Almost all new webmasters
who want to start seo fall in this trap. Black hat are strategies,
tactics, software and so forth that try to cheat the search engines, in
order to get top rankings. You cannot do that. Bad things can happen if
you try it. Not only you can waste time trying but also money. Black
hat software are very expensive.
The
salespage can be full of hype of course since the promise is great.
It attracts lots of visitors. Do not fall victim to blak hat seo.
Creating
an introduction for your website that you have to click on skip to
proceed or wait some 5 minutes.
Ok,
you like it probably, but search engines do not like to see a flash
or video presentation of your website. First of all they cannot see
what you see, because they only look at your html code. Spiders simple
see nothing. So basically you have a problem, and to solve it you have
to remove the presentation completely. They want your content, your
images and your text links on your homepage.
Too
many code.
If
your website requires users to install plug ins, try to avoid that.
If you have too many visitors counters, too many javascripts code,
popups, popunders and other code on your website avoid it. Spiders want
content, not code. Code confuses them. Use minimum required only.
If
you notice, what converts your visitors into customers is also
appreciated by search engine spiders. What your visitors hate even
spiders hate. Your customers are the search engine customers
as well. What you do to please spiders you are doing to please your
visitors. In other words spiders are helping you create a website that
your visitors will enjoy, because they will benefit from that.
So
next time, think about these things, apply some of these and you start
moving forward in the right direction.
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