Write Press Releases For Backlinks
One of your most important goals as a search
engine optimizer is to get a lot of backlinks.
Press
releases are just another very effective method to get one way links.
If you sell an affiliate product you still can write press releases.
You just have to think a bit more to come up with a story. That is the
reason behind a press release. An article teaches, a press releases
shares a story.
You can hire a ghostwriter to write your press
releases, which you may want to write one every week or every month.
Depends on your situation.
There are also specialized writers or
services that only writer press releases. A ghostwriter may be cheaper
but he or she may not be highly specialized in writing press releases.
A specialized writer provides your press release with more benefits.
The better written the more backlinks you can expect to get.
Once
your press release is written by you if you learn how to do it, by a
ghostwriter or a specialized writer you need to submit it.
There
are software and even services to help you distribute your press
release. Basically these submit it to press release directories. These
are similar to article directories. There are also forums that accepts
press releases. These forums unlike others do not have discussions but
simple several sub forums with different categories and press releases.
The
services submit also to places like newspapers, journalists and media.
You get a lot more exposure. Not all services are equal. Some submit to
a thousand directories while others do something different. So you need
to make a bit of research to find the best deal.
Then stick
with it and keep submitting your press releases week after week or
month after month. You can even write a press release every day but
that requires either a big budget to pay to writers or else a very
creative mind.
Remember your press release needs to be written properly otherwise it
will not be accepted.
The better written it is, the more backlinks and traffic you get.
So
press releases should be used more or less like articles to get a lot
of powerful one way links. These are obviously more powerful than links
from directories. Backlinks from content
websites are better than those from sites with no content, but just a
bunch of links.
So
as a search engine optimizer aim to start implementing this strategy to
get backlinks and to outrank your competitors. When you need backlinks,
now you know what you can do.
Remember also you cannot spin
your press release just like some webmasters do with articles. You need
to submit the exact press release to all directories or the story
looses value, you may ruin everything by spinning.
Spinning is when you pick up an article or come content and re write it
in some way or another.
Press
releases also provide you with a lot of traffic if it is written very
well. It will spread like a virus on the Internet but it depends again
how well written it is.
You can also put the press releases on
your website. Create a new page, and put all of them on that page. This
is content for your site or blog.
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