"How To Search Engine Optimize Your
Website The Right Way"
Lesson 1
If you are going to start search engine optimization on your
website you can follow these methods to start and do SEO the right way. These methods
will help you get ranked top in Google.
You need to research keywords. Start by
finding four keywords that has maximum 3 million competing websites in Google. They must
also have around 1000 searches a month. At first choose only four but later on you can
choose many more keywords.
From the four keywords choose a main keyword. (It is usually the keyword that is
most related to your website)
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 The once popular
Overture keyword research toolsometimes does not work. There
are other free keyword tools that I use however:
Free Keyword Tool From Wordtracker:
http://freekeywords.wordtracker.com/
Keyword discovery:
http://www.keyworddiscovery.com/search.html
But probably the easiest is Niche Bot Classic http://www.nichebotclassic.com/ cause with a click you instantly
see the number of competing websites NOT just the daily
searches.
To manually find the
number of competing websites for a keyword, simple visit Google and type the keyword in
the search box. Hit Search and on the top right side you will see a number – which
is the number of competing websites. In image below you see the keyword japan
cars for sale has 6,030,000 competing websites.
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Create your website and add the
Meta tags.
Then add at least one article apart from the content on the main page. If you have
disclaimer, terms and conditions and similar types of links put the no follow tags on
those links.
Put your main keyword at the bottom of the page, usually near Copyright All Rights
Reserved (c) main keyword goes here.
Do not put any links to other websites on your site. As you
can see you should not spend much time on this part of search engine optimization that is
called the onpage optimization.
Here is a tool that creates
your meta tags fast.
Note: Each
webpage on your site must have unique meta tags. Do not use the same meta tags for all
your site pages. Change the title tag, description tag and keywords a
bit…
Each page on your website has
the possibility to rank in Google, so it’s not just your homepage that will be
ranked and receive traffic.
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To create the title tag grab your keywords for example:
blue cars for hire
cheap blue cars
rusty blue cars
cars for sale at Tokyo
And remove all words that are identical and we get:
blue cars for hire
cheap
rusty
sale at Tokyo
Now create your title using those words. You use the | symbol instead of using the word
'and'. On my keyboard the key to make that symbol is above the Enter key.
Our title:
Blue Cards For Hire | Cars For Sale At Tokyo | Even Cheap Or Rusty Cars
It is not a problem to repeat a word (in this example cars) a couple times
but note how we avoided repeating the exact keyword phrases more than
once.
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The nofollow tag is
this: rel="nofollow"
An example: <A href="http://www.OutRankSmart.com">SEO</a>
That html code will show a link without the nofollow tag.
It shows: SEO
<A href="http://www.OutRankSmart.com" rel="nofollow" >SEO</a>
That html code shows the link with the nofollow tag.
It shows: SEO it is shows same
link, only search engines can see the nofollow tag…
If you have the free Mozilla Firefox extension called Search Status http://www.quirk.biz/searchstatus/ it will highlight ALL
links that are using the nofollow tags. It is also very useful when you do link
exchanges to make sure your link partners are NOT using the nofollow tags on your
site.
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Now start getting as many links as you
can to your websites from other websites. This is called off page optimization and
this is what’s going to really help your rankings.
You can do link exchanges or get one way links from sites like article
directories, directories, social bookmarking sites, forums and many more sites where you
do not need to link back to them. (I tell you how to get tons of one
way links for free in Lesson 2)
GETTING LINKS is the way to get top
rankings – yet it is still important to read all the lessons to learn the methods
to get the links – and some important things to know.
When getting links do not always get links to your homepage.
Sometimes get links to your article pages or any other page of your site. Remember
to input your keywords in your anchor text. Vary the keywords you use and also the
anchor text as much as possible. (In step ONE you chose four keywords so when getting
links do not always use the same keyword in anchor text)
(I will refresh your mind AND GIVE YOU examples about this in other lessons)
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What is anchor
text?
The anchor text in this particular link is blue cars.
Blue cars
The anchor text in this particular link is cheap free cars
cheap free cars
So you anchor text is the text in the link...
One way link - It is a link from some other site pointing to your own site. Ex:
Site A links to you.
Link exchange - It is a link from some other site pointing to your own site, but
you also link to the site that links to you. Ex: Site A links to you and you link to
Site A.
I use AutoLinksPro http://www.autolinkspro.com/ to automatically add the link partners on my
website… (it also automatically creates categories and
subcategories) and it has other benefits. You can see a real example of a link directory
AutoLinksPro
http://www.deletespyware-adware.com/links/resources.html
When you get the
AutoLinksPro tool they will even install it on your website if you don’t know how
to do it. I recommend using the tool instead of manually adding links and
categories… because:
- You save time, by doing it automatically.
- The tool automatically saves information regarding your
link exchange partner… the place they link back to you.
- You do not need to use FTP software to upload any
webpages.
- Very easy to use and you don’t need any special
software…
- I used to do all the work manually, and in the end you
only create confusions and an unorganized directory – which search engines
hate!
I can go and on and why
AutoLinksPro is an indispensable tool…
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How To Create A Decent Link Directory
Manually
The Link directory is a
directory where you put all links to other people’s sites.
When doing link exchanges
you have to link to other people’s sites and they link back to
you.
A link directory has
categories and subcategories… but most important thing to note is that you should
put the link directory on static pages. These are webpages that end with .php .htm or
.html
You can see a real
example of a link directory created manually here:
http://www.deletespyware-adware.com/Resources.htm
And notice two important
things when you click on any category. For example Applications category:
http://www.deletespyware-adware.com/Resources/Applications.htm
You see on each page (at
the top) there are a link back to the link directory and also a link that
says Add Link. That link will allow people to ask you for a link
exchange… either by email or a submission form just like this
example:
http://www.deletespyware-adware.com/LinkToUs.htm
Some webmasters put the
nofollow tags in the directory – either to cheat or for some other reasons. You
should not use the nofollow tag obviously.
So keep it clean, so
search engines will index the categories and subcategories… and more webmasters
will ask you for a link exchange. It’s common that I see a crappy link exchange
directory and never ask for a link exchange… cause if my link is on a page that
won’t get indexed even in 100 years than why do a link exchange with
them…
Remember to keep a
record of your link partners… that is the place where they linked back to
your site. If you make a link exchange with site A, make sure you know where they placed
your link on their site. I used to use a text file to store this information and
then backing it up on a floppy disk – in case of computer
damage.
Please note that you
should not put more than 40 links on each page… otherwise many webmasters will
not request a link exchange and your link directory will appear ‘ugly’…
I put maximum 35 links on each page.
You can put more and it
will not hurt your rankings or anything like that… but many webmasters simple
do not like the idea that you put their website with some other 50
other links… so many won’t request a link exchange with your
site.
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Once again, stick with me I will soon
explain more detail about link exchanges…
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Some Easy Terms
Explained:
Sometimes instead of link exchanges we say:
Reciprocal
links.
A link exchange and a
reciprocal link exchange is same thing.
A link
exchange request is a request from a
website for a link exchange with some other site. (pretty self
explanatory)
A Link exchange partner
is the other website you are making a link exchange with. So if I contact
Website A for a link exchange and they agree, Website A is my link
exchange partner.
When we are doing search
engine optimization we try to get as many links as possible cause it’s how to
improve rankings… so sometimes we say we are doing link
building…
That’s the meaning
of link building.
When other websites link
to our website – we call those links backlinks. So any link that
points to your site is called a backlink.
We do link exchanges with
other websites, because both of us want higher rankings so in a sense we are helping each
other – we give links to each other…
OutBound Link is a link
on your website pointing to some other site. For example a link to Google.com on your
site is called an OutBound link.
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Get as many links as you can. The more you get the better. Now if you want to get ranked
for more than four keywords you may want to hire someone to help you get links. The more
keywords you target the more links you need.
As a rule get links from all sorts of sites as long as they are not banned from search
engines. If the site has some PageRank it is not banned. If it is in the index it is also
a sign it in not banned. So "google" the domain or check the pagerank.
Check also that the links towards your site
(when doing link exchanges) do not have the nofollow tags. There is a
plugin called Search Status
for Mozilla Firefox that will highlight links that are using the nofollow tags.
You need to get steady amount of links. The idea is to get same number of links everyday.
And the more links the better. Do not get a hundred today and nothing for the rest of the
week. So if you are getting links and have not hired someone to help you, 15-30 links a
day is great and realistic – and not impossible to achieve. (If you are using
software like OutRankSmart™ than you get a lot more than just 30 daily)
Now apart from getting links you should also tweak a bit your site once again. You can
add a blog and update it with content regularly. Search engines love new content. (In
lesson 6 I tell you how I add a truckload unique and new content in one evening)
Create a sitemap on your site and put only the most important pages on it. A real example
of a sitemap is:
http://www.deletespyware-adware.com/sitemap.html
It
is a good idea to submit a sitemap to Google sitemaps as well. (The Google sitemap
is different than your website sitemap - it is a list of ALL your
website pages, excluding certain password protected pages etc, if you have such
pages)
So keep in mind that search engine optimization deals
with the onpage and offpage optimization techniques.
However put your effort on the offpage techniques (link building). Spent few time on the
onpage optimization because it is not that important.
At this point I
want to mention some other important thing…
Usually you want to get your
homepage ranked on the very top of the search engines for keywords related to the
homepage.
However you can also get your
other pages ranked as well… it’s possible of course and the way to do it is
plain simple. First research keywords that suit your other page/s… then get
backlinks pointing to that page/s and also using those keywords in the anchor text.
Nothing special, same thing you do if you want to rank your
homepage.
I will reveal to
you in Lesson 7 my sneaky tactic to gain rankings faster than anyone else.
I will repeat all the important facts in the following lessons as
well...
Karl Sultana
OutRankSmart Seo
Software™
It's important to take some action even if you do just ONE thing - and I am going to show
you what you can apply from this lesson:
- Bookmark the keyword research tools.
- Use keyword research tools to find some good keywords, or
to get used to how they work.
- Put the nofollow tag on some of your website links like
Terms and Conditions link.
- Use the tool I recommend to create meta tags.
- Install search status plugin if you have Mozilla
Firefox.
- Download GsiteCrawler software to help you create a
Google sitemap once you have quite a few pages on your site.
- If you have many pages create a sitemap on your website
and put the most important pages on it.
- Submit a Google Sitemap created using GsiteCrawler
software to Google Webmasters tools.
